A great website is only the start. Online marketing can drive targeted traffic to your site to raise awareness, build your brand and boost your sales.

Search engine optimisation (SEO)

SEO aims to improve your ranking in search engine results, and therefore the 'visibility' of your site and the amount of traffic it receives. Effective SEO takes patience and planning, but the prize is targeted exposure for modest cost.

Working from your digital strategy, we'll identify the most important keywords for your online presence, and make sure they're woven into the fabric of your site so visitors can find you when they want to.

We can also create links to your website ('inbound links' or 'backlinks'), which prove to search engines that your site is trustworthy and valuable, improving your ranking.

Pay-per-click advertising (PPC)

As the name suggests, PPC allows you to ‘buy' traffic with online advertisements shown to web users when they search for relevant terms. Generally, PPC gets results more quickly than SEO, and can be useful when competition for your keywords is intense.

It's easy to overspend on PPC without getting the results you want. As with SEO, we'll use your digital strategy to guide decisions about keywords, budgets and targeting to ensure you get optimum exposure and RoI from your campaign.

Affiliate marketing

Affiliates are online publishers who direct visitors to relevant advertiser sites in return for a commission. Because traffic is so targeted, affiliate marketing can be a very effective way to increase sales. In most cases, affiliates will work on a CPA (cost-per-acquisition) basis, so they only receive commission when you make a sale.

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