Email is the perfect way to build stronger relationships with your customers. We’ll help you keep them in the loop with focused campaigns, robust development and state-of-the-art tracking.

Whether you want to market a product, share news or just offer helpful advice, email takes your content right to your customer’s inbox. Digital Overload can help with the full email marketing lifecycle, from design and build to distribution, tracking and reporting.

Shaping user experience

Your customers are all individuals, but they probably have a lot in common too – background, interests, priorities and so on. By identifying these shared characteristics, we can work out how best to present information in an email so your audience can find what they want quickly and easily, without frustration.

Design and delivery

Our rigorous testing ensures that your email will look the same no matter what software or computer is used to view it.

Nothing can be taken for granted in today's spam-polluted email networks, with increasingly strict rules set down by major providers. To make sure every shot hits its target, we regularly maintain our servers, check blacklists and carry out test runs.

Tracking and reporting

Email marketing should be a two-way conversation. But if you want to hear what your audience is saying, you need accurate tracking and reporting. By analysing how, when and how often users react to your emails, we can adapt the design and distribution to fit with their changing demands.

Our specially developed reporting control panel lets you check the performance of your campaign whenever you want, and compare it with past campaigns. We can also integrate tracking code from third parties such as Google and Omniture.

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