The digital landscape is increasingly complex, and a wrong turn can be expensive. We’ll help you plan the journey before you set off.

Many digital projects are begun with aims such as ‘having a website’ or ‘doing some marketing’. Circular logic means circular progress, and the projects deliver little or no benefit.

Digital Overload is different. Because we want to help your business move forward, we bring a strategic perspective to every project.

Digital strategy is about defining your aims at the business level, not in technical or tactical terms. In other words, we need to decide what you should do, not just what you could do. That means focusing on areas such as:

• Business outcomes. How will this solution move the business forward? What business benefits should it deliver? How will we know when it’s a success?
• User experience. How will this solution help its users? What situation will they be in? Given the choice, how would they like the solution to work? What experience are we offering them?
• Desired user reaction. How do we want people to use the solution? What should they do, think or feel afterwards?
• Information architecture. What’s the best way to arrange and present our content so users can access it and use it quickly and easily? Is the way we organise content internally helpful to outsiders too?
• Marketing aims. What products, services or brands are we promoting? How will this solution generate awareness, sales or leads?
• Branding. What brand values do we need to express, or be consistent with? How will this solution help to build or preserve the brand?
• Channels. Given our aims, which digital channels are most appropriate to reach potential users?
• Findability. How will users come across the solution? Will they be able to find it if they want to? Should we actively promote it, and if so, how?

By answering these questions before starting work, we can make sure that every part of your digital solution works in harmony – and helps your business.

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